Google or G, has always been a "smart" company. Always way ahead of its time. One example is energy consumption. The motto was simple, make internet accessible to everyone. To do that, it ought to be free. (Who would pay for search when they don't have enough money to get drinkable water?). To make it free, G ought to keep their operational cost very low considering they have the re-sourcing cost this high.
It's common sense. But what's amazing is the time this was thought about. In 1998-99, when dot-com bubble has not even started full fledgedly, G was also a startup, it had thought about how to keep the operation cost low. The data centers or the cloud computers it had planned must be highly efficient to keep energy cost low. It worked on a simple design of the server. No Mainframe. No UPS. Then how did it achieve?
It had the simple design of locally powered battery for each server which reduced the cost of transmissitng power over lossy transmission lines and also maintaining reduntant UPS. G built its own servers to data centers using both AMD as well as Intel processors. The concept of maintaining data centers inside a shipping container was thought about very early and adopted to bring down the cooling cost. The focus always being on reducing the cost per query.
G, till now tight lipped about the server power, data center, energy efficiency has exposed it power for the first time to help other companies reduce their energy cost and bring high operational efficiency. (http://tinyurl.com/cunwoo)
Does it take some one to showcase a working model built using common sense for other companies to pick it up? Then what is the position Vice president, President of Operations for? Duh!
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